Texas Library Association – Find us at Booth 2029

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We look forward to attending the Texas Library Association Conference later this month in San Antonio and visiting with the library community.

Stop by our new SimplyAnalytics booth (2029) and take a sneak peak at our latest release: SimplyAnalytics. We’ve taken the best functionality from SimplyMap, our award-winning geographic analytics application, and combined it with 10 years of experience and customer feedback to create the best-in-class analytics and data visualization application. Get a preview at the conference and an opportunity to enter a raffle for an iPad Air 2. We hope to see you there!

Exhibit hours:

Wednesday 4/19: 5:30-7:30
Thursday 4/20: 10:15-5:00
Friday 4/21: 9:00-4:00
Saturday 4/22: 9:00-12:00
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Get Ready for ACRL in Baltimore – March 22-25

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We will be exhibiting at ACRL in Baltimore, Maryland later this month. You can find the GRI team at Booth 1319, where we will be catching up with customers old and new, and sharing some exciting new product developments. Stop by and say hello!

 

Exhibit Hours:

Wednesday, March 22, 2017 5:45 PM To 7:30 PM
Thursday, March 23, 2017 9:00 AM To 4:30 PM
Friday, March 24, 2017 9:30 AM To 4:00 PM

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Visualizing Brand Preference: Athletic Shoes

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In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America’s geographic preferences in credit cards, and mayonnaise brands. This week we’ll take a look at athletic shoe brand preference in the US for adults 18+.

Similar to the previous entries, we will use the SimmonsLOCAL data set to put these maps together. If your institution does not currently subscribe to the SimmonsLOCAL package, feel free to reach out to us about setting up a free 30-day trial. Let’s get started.

The maps below can each be generated in less than a minute! Open up the Variables panel, and find the variables in question at this path: SimmonsLOCAL » APPAREL » SHOES/ FOOTWEAR » SHOES/ FOOTWEAR – BRANDS.

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We’re exhibiting! Ontario Library Association – February 1-4 in Toronto. Booth #T8

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Stop by the Geographic Research booth [#T8] at the Ontario Library Association Super Conference to get a hands-on look at our latest and greatest SimplyMap offering. The conference will take place February 1-4 at the Metro Toronto Convention Centre.

Drop by our booth, #T8, for a demonstration of SimplyMap Canada and to check out some exciting new things we have been working on.

We look forward to meeting you!

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See you at ALA Midwinter in Atlanta – January 20-23

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We will be exhibiting at ALA Midwinter in Atlanta, Georgia in January. You can find the GRI team at Booth 1155, where we will be catching up with customers old and new, and sharing some exciting new product developments. Stop by and say hello!

Exhibition Schedule:
Friday January 20 – 5:30 pm7:00 pm
Saturday January 21 – 9:00 am5:00 pm
Sunday January 22 – 9:00 am5:00 pm
Monday January 23 – 9:00am2:00 pm

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SimplyMap Tip – Using Tags

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In this week’s SimplyMap report, we’ll take a look at the tags feature and demonstrate how it can be useful for you as you work in SimplyMap. SimplyMap users can have up to 20 tabs open in SimplyMap, each with a different map or report. As you progress and generate more tabs, it becomes useful to organize your work. This is where the tags feature comes in handy.

Let’s say for example that you want to revert back to some tabs  mapping technology adoption data that you previously closed out. If you didn’t tag your work, and did not name the tab, the task of finding the right tab can become tedious. Your saved tabs list looks something like this:

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Creating a Custom Location from a Map

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While creating a radius location is the fastest and easiest method for creating a custom location, there may be situations that require a more specific and targeted locale. Let’s say for example that our target area for analysis are a few neighborhoods located west of Rittenhouse Square Park in Philadelphia.

A radius location would not work in this example as it will include all areas within a defined radius (e.g., 5 miles) around a specific block group. Using the process outlined below will allow you to focus in on the specific areas west of Rittenhouse Square Park, and create a custom location directly from a map. Let’s get started!

First, zoom in on the target area that will make up the custom location.

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Utilize the i-tool and select the first area that will be included in your custom location. Hover over Add to Combination to select the option Create New Combination.

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Exploring SimplyMap Data: Using the Internet to Make Phone Calls

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One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownership in the US and how the iPad dominates that area. It’s one thing to “know” that tablet ownership has grown, but it’s another thing to view the supporting data behind it.

This week, let’s explore another variable we presume has markedly increased in recent years  – the % of Households who used the internet to make a phone call. Let’s get started!

Open up a Standard Report via the New Tabular Report button at the top of SimplyMap:

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Navigate through this path: MRI Consumer Survey » Internet » Internet Access and Activities to find the variable, % Households Using – Internet Activities: Made a phone call, 2015.

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Exploring SimplyMap Data: Make of Vehicles

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Did you know that you can use SimplyMap to identify which make and model of vehicle is most prevalent within any location in the United States? In this week’s SimplyMap report, we’ll take a look at the SimmonsLOCAL data set to identify the top vehicle brands in select cities around the US. Let’s get started!

First, open up a Standard Report. For this example, we’ll focus on which domestic and foreign vehicles have been most recently acquired within our target areas. Accordingly, we will utilize the Use All Variables feature to add all variables within the two folders:

  1. DOMESTIC-MOST RECENTLY ACQUIRED
  2. FOREIGN-MOST RECENTLY ACQUIRED

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When you close out the variables panel, a report for the United States is generated. Utilizing the Sort Descending feature, you can determine the top represented domestic and foreign cars that have been most recently purchased.

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Retail Market Power: Manhattan’s Jewelry and Car Sales

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In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution currently does not subscribe to Retail Market Power, please have a representative reach out to set up a free trial.

What is Retail Market Power?

The Nielsen Retail Market Power database provides an actionable portrait of sales opportunity for market analysis, so marketers can maximize growth strategies by identifying and closing the sales gaps that exist in the marketplace. By using sales potential to depict supply, and geography-based estimates of potential annual consumer expenditures to depict demand, Retail Market Power enables an opportunity gap analysis of the retail environment.

Example – NYC’s Jewelry and Vehicle Sales

By analyzing a geography’s retail sales and expenditures within an industry, you can determine whether or not a gap or opportunity exists. Let’s look at some data.

In a Standard Report, add the following four variables for analysis. They can be found at this path if your institution subscribes to the package: Retail Market Power » Expenditures » Jewelry:

Retail Sales for Jewelry (HH Avg), 2016

Retail Sales for Jewelry ($), 2016

Expenditures for Jewelry (HH Avg), 2016

Expenditures for Jewelry ($), 2016

Open the Locations panel and add in New York County which is coterminous with Manhattan. Close out the panel to generate your report. Results below:

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