SimplyMap

SimplyMap is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. SimplyMap turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.

With SimplyMap, users can:
  • Access thousands of demographic, business, and marketing data variables.
  • Develop interactive thematic maps and export high-resolution images to word processing or presentation software.
  • Select, sort, and compare data across multiple locations and build custom reports that can be exported to a spreadsheet for additional functionality.
  • Explore historical census data to understand how regions change over time and use estimates and projections to analyze current and future trends.
  • Make informed personal and business-related decisions. Questions like “what are the social and demographic characteristics of my neighborhood?” and “where should I locate my retail store?” are quickly answered with SimplyMap.
  • Combine locations and search for areas based on specific criteria.
Geographic Research partners with premier U.S. data providers to give SimplyMap users the most current demographic, business, and marketing data available. SimplyMap provides the following nation-wide data:1
  • Demographic Variables: Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
  • Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.
  • Business Variables: Detailed Consumer Expenditure, Business & Employee Counts by Industry (by NAICS Code), Consumer Price Index, Quality of Life & Consumer Profiles, and Market Segments.
  1. Data for all geographies include census block-groups, census tracts, ZIP codes, cities, counties, states, and the entire United States.